Intro to Building Muscle:
 How to defeat the Measly Mindset

Every guy wants a body and life he can be proud of. Unfortunately, most guys struggle to build muscle.

But it doesn’t have to be that way.

Through our Measly to Manly Coaching Program we’ve worked with hundreds of guys who started skinny (or skinny-fat) and ended up building a muscular, athletic body. And over the next 5 days we’re going to share with you some simple and extremely effective strategies that we’ve used to help our clients make their transformation.

So let’s get started.

When it comes to building a muscular, athletic body, you absolutely must start by stomping out the Measly Mindset. The lesson below will show you how.

Now that you know how to stomp out the Measly Mindset, let’s go over what we’ll learn over the next few days.

Day 2. What to eat: The Ultimate Muscle Meal

Tomorrow we’ll show you how to make one powerful muscle-building meal that will help you pack on kilos of muscle and may even change your life. (Yes, really.)

It takes less than 10 minutes to make and has endless delicious variations.

Day 3. How To Work Out to Build Muscle

We’ll teach you the two crucial things you need to do in the gym to build muscle and give you a free 4-week muscle-building training program.

Day 4. Supplements that help you build muscle

The supplement industry is a shady place with tons of bullshit products and false promises. We’ll show you 5 key supplements that actually work and how to use them.

Day 5. How not to fail: Secrets from the Measly to Manly coaching program

Most guys who try to build muscle will fail. That’s just the simple truth. We’ll show you exactly how to avoid their mistakes and give you a powerful plan to be one of the few who’s actually builds an awesome body.

Lets start lesson 1

Why is building muscle so hard for most skinny guys?

And what steps can you take to stand out from the crowd and start building a muscular, athletic body today?

That’s what we’re gonna cover in this five day course.

We’ll break down the muscle-building process and give you the body-changing blueprint, the same blueprint we use with hundreds of guys every year in our Measly to Manly Coaching Program.

We’ll cover what kinds of foods build muscle and how much to eat.

We’ll go over the best way to work out and even give you a free training program.

And we’ll talk about supplements, the ones that work, and the ones that are a waste of your time.

But before we get into all that, we want to talk about something a little more intangible. Something you won’t find on fitness blogs, websites, or in muscle magazines.

From our personal experience, we know it’s the biggest thing holding guys back from building the kind of body they want and maybe even changing their life.

We’re talking about The Measly Mindset.

The Measly Mindset is a way of looking at the world in a way that makes us feel small and stops us from being who we want to be or looking how we want to look.

Skinny or not, most guys are locked in the Measly Mindset, following Measly habits, and no matter what kind of muscle-building tricks or strategies they learn, they’ll never get the body they want until they break free.

How do you know if you’re in the Measly Mindset or following Measly Habits? Here are some signs.

  • 1

    Feeling average or having a general lack of confidence or purpose

  • 2

    Jumping from training program to training program, looking for the perfect one

  • 3

    Starting a new training program or diet — and then quitting or switching to a different one every couple of weeks

  • 4

    Feeling lost or confused, not only about how to get the body you want, but maybe even about your place in the world and what you want to do with your life.

Now, that’s some heavy stuff.

And you may be thinking, just what the hell does any of that have to do with building muscle?

The answer? A lot.

That’s because the things we think and the habits we follow determine what we’ll become.

If we think Measly thoughts and follow Measly habits, chances are overwhelmingly high that we’ll stay Measly forever. Our bodies and our lives will just never be as good as they could be.

But here’s the good news: if thinking and acting Measly actually makes us Measly, well, then, shouldn’t the reverse also be true?

It is.

And what’s the reverse of Measly?

You guessed it: Manly.

Manly equals muscle, confidence, and assertiveness.

It’s looking how you want to look.

Being who you want to be.

Manly is about building a muscular body and becoming your own hero.

And if you can think Manly thoughts and follow Manly habits, well, then you can become Manly. You can take more control of your life and build the kind of body you can be proud of.

Now I know all this may sound kind of weird. Maybe even a little out there.

But that doesn’t mean it isn’t true.

Look, we’ve helped hundreds of guys transform their bodies and lives from Measly to Manly, and we’ve even done it ourselves.

And all of our transformations began as soon as we stomped out our Measly thoughts and habits, and replaced them Manly thoughts and habits.

And if you want to build a muscular, athletic body, that’s where you need to start, too.

But how exactly do you do that?

Over the next few days we’ll get into specific strategies and introduce you to your new Manly habits.

But right now, you can do two things to stomp out the Measly mindset and prepare yourself for what’s to come.

Homework Task 1: Stop consuming fitness information

Too much information leads to a paralyzing effect and no real progress. So for the rest of this course, we want you to stop reading muscle magazines, websites, or fitness blogs.

Instead, we want you to pay attention to what we show you here and follow the steps we give you.

The websites and blogs will be there when you get back, and we promise to take care of you in the meantime.

Homework Task 2: Become aware of your thoughts and habits

What kinds of things to do you think about? What kind of stuff do you do every day?

How often do you think Measly thoughts or follow the Measly habits the kind that make you feel weak, apathetic, frustrated, or pissed off?

And how often do you think Manly thoughts or follow Manly habits? The kind that make you feel confident, strong, energetic, and ready to take on the world?

If you’re like most guys, you’ll have a mixture of both in your head.

We all do.

By the end of this course, though, it’s our goal to have you primarily in the Manly mindset, the kind that can change the way your body looks and make your life even more successful and rewarding.

Downloadable Cheat Sheet

To help get you in the right frame-of-mind, we have a little cheat sheet for you.

You can find it on the right-hand side at the top of your screen.

Download it and read it over. Maybe even print it out. It’ll help you make the distinction between “Measly thinking” and “Manly thinking.”

Tomorrow we’re gonna get into the specific habits you can follow to build muscle and transform your life.

And we’re starting with food and the Ultimate Muscle Meal.

It’s one delicious meal with endless variations that is guaranteed to help you pack on muscle.

See you tomorrow.