4 golden rules to building The Ultimate Rig (DAY 1)

When you want to succeed as bad as you want to breathe, then you'll be successful.

It’s past time - we’re past procrastinating, past dreaming, past all of that. It’s past time. Past time to stop talking about it and be about it!

It’s time to get back on top of your game! To look, feel and perform like an elite athlete. Ripped, powerful, confident. Respected.

Through our YOU OWE YOU Coaching Program we’ve helped hundreds of guys reach their B.A.L.L.E.R.S ambition of making the rest of their life the best of their life -  building strong, muscular, athletic bodies, razor sharp focus and unwavering confident and determination. And over the next 4 days we’re going to share with you some simple and extremely effective strategies that we’ve used to help our clients make their transformation.

When it comes to building a muscular, athletic body, you absolutely must start by working out What's Your Why? and how bad do you want it? The lesson below will show you how.

But before we get started, let’s go over what you'll learn over the next few days.

Day 2. How to eat if you want the Ultimate Rig.

Tomorrow we’ll show you how to make one powerful muscle-building meal that will help you pack on kilos of muscle and may even change your life. (Yes, really.)

Plus we’ll show you 5 key supplements that actually work and how to use them.

It takes less than 10 minutes to make and has endless delicious variations.

Day 3. The training program that will have you looking like an elite athlete

We’ll teach you the two crucial things you need to do in the gym to build muscle and give you a free 4-week muscle-building training diary.

Day 4. How not to fail: The secrets to making the rest of your life the best of your life.

Most guys who try to break that cycle and get back on top of their game fail. That’s just the simple truth. We’ll show you exactly how to avoid their mistakes and give you a powerful plan to be one of the few who’s actually builds an awesome body, creates their own reality, and becomes a B.A.L.L.E.R!

Lets start lesson 1

Why is building muscle so hard for most guys?

And what steps can you take to stand out from the crowd and start building a muscular, athletic body today?

That’s what we’re gonna cover in this four day course.

We’ll break down the muscle-building process and give you the body-changing blueprint, the same blueprint we use with hundreds of guys every year in our YOU OWE YOU Coaching Program.

We’ll cover what kinds of foods build muscle and how much to eat.

We’ll go over the best way to work out and even give you a free training program and diary.

And we’ll talk about supplements, the ones that work, and the ones that are a waste of your time.

But before we get into all that, we want to talk about something a little more intangible. Something you won’t find on fitness blogs, websites, or in muscle magazines.

From our personal experience, we know it’s the biggest thing holding guys back from building the kind of body they want and maybe even changing their life.

We’re talking about Mindset.

Our mindset determines our reality. When not managed properly it can cause us to procrastinate, jump for one thing to another with out fully committing to anything. We start watching the scoreboard instead of playing the game.

How do you know if you’re mindset is letting you down? Here are some signs.

  • 1

    Feeling average or having a general lack of confidence or purpose

  • 2

    Jumping from training program to training program, looking for the perfect one

  • 3

    Starting a new training program or diet — and then quitting or switching to a different one every couple of weeks

  • 4

    Feeling lost or confused, not only about how to get the body you want, but maybe even about your place in the world and what you want to do with your life.

Now, that’s some heavy stuff.

And you may be thinking, just what the hell does any of that have to do with building a strong, athletic muscular body?

The answer? A lot.

That’s because the things we think and the habits we follow determine what we’ll become.

If we think small thoughts and develop weak habits, chances are overwhelmingly high that we’ll stay average forever. Our bodies and our lives will just never be as good as they could be.

But here’s the good news: if thinking and acting small actually makes us well just average, well, then, shouldn’t the reverse also be true?

It is.

And what’s the reverse of small?

You guessed it: LARGE.

LARGE equals athletic, confidence, extremely good or impressive; excellent. A B.A.L.L.E.R.

It’s looking how you want to look.

Being who you want to be.

A B.A.L.L.E.R is about having the confidence to back yourself. To live your dreams, Build the Ultimate Rig and becoming your own hero.

And if you can think B.A.L.L.E.R thoughts and follow B.A.L.L.E.R. habits, well, then you can become a B.A.L.L.E.R. You can take more control of your life and build the kind of body you can be proud of.

Now I know all this may sound kind of weird. Maybe even a little out there.

But that doesn’t mean it isn’t true.

Look, we’ve helped hundreds of guys transform their bodies and get to the top of their game, and we’ve even done it ourselves.

And all of our transformations began as soon as we stomped out our weak thoughts and habits, and replaced them B.A.L.L.E.R thoughts and habits.

And if you want to build a muscular, athletic body, that’s where you need to start, too.

But how exactly do you do that?

Over the next few days we’ll get into specific strategies and introduce you to your new B.A.L.L.E.R habits.

But right now, you can do two things to stomp out the weak mindset and prepare yourself for what’s to come.

Homework Task 1: Stop consuming fitness information

Too much information leads to a paralysing effect and no real progress. So for the rest of this course, we want you to stop reading muscle magazines, websites, or fitness blogs.

Instead, we want you to pay attention to what we show you here and follow the steps we give you.

The websites and blogs will be there when you get back, and we promise to take care of you in the meantime.

Homework Task 2: Become aware of your thoughts and habits

What kinds of things to do you think about? What kind of stuff do you do every day?

How often do you think weak thoughts or follow the wimpy habits the kind that make you feel small, apathetic, frustrated, or pissed off?

And how often do you think B.A.L.L.E.R thoughts or follow B.A.L.L.E.R habits? The kind that make you feel confident, strong, energetic, and ready to take on the world?

If you’re like most guys, you’ll have a mixture of both in your head.

We all do.

By the end of this course, though, it’s our goal to have you primarily in the B.A.L.L.E.R mindset, the kind that can change the way your body looks and make your life even more successful and rewarding.

Downloadable Goal Setting Workshop

To help get you in the right frame-of-mind, we have a little Goal Setting Workshop for you.

You can find it on the right-hand side at the top of your screen.

Download it and read it over. Print it out. Fill it out. Then do it!

Tomorrow we’re gonna get into the specific habits you can follow to build muscle and transform your life.

And we’re starting with food and the Ultimate Rig Meal Plan.

It’s one delicious meal with endless variations that is guaranteed to help you pack on muscle.

See you tomorrow.